Communication & Journalism

Telecommunications: An Introduction To Electronic Media

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This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. Telecommunications: An Introduction to Electronic Media, 7/edivides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first)…. More >>

Telecommunications: An Introduction To Electronic Media

Media Writer’s Handbook: A Guide To Common Writing and Editing Problems

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Appropriate for media writing courses as either a primary or supplemental text, Media Writer’s Handbook provides simple explanations and practical examples for writing and editing problems. Media Writer’s Handbook is a teaching tool in the classroom and becomes a resource book that students and professionals can place on their desks along with their dictionaries and stylebooks…. More >>

Media Writer’s Handbook: A Guide To Common Writing and Editing Problems

Public Relations Cases

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The Fifth Edition continues to study examples of public relations by following the author’s philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did…. More >>

Public Relations Cases

Fundamentals of Media Effects

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Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry…. More >>

Fundamentals of Media Effects

Electronic Public Relations

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This text provides a concise overview of electronic public relations applications and presents guidelines for using electronic technologies for public relations purposes…. More >>

Electronic Public Relations

The Gutenberg Elegies: The Fate of Reading in an Electronic Age

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“[A] THOUGHTFUL AND HEARTFELT BOOK…A literary cri de coeur–a lament for literature and everything implicit in it.”
–The Washington Post
In our zeal to embrace the wonders of the electronic age, are we sacrificing our literary culture? Renowned critic Sven Birkerts believes the answer is an alarming yes. In The Gutenberg Elegies, he explores the impact of technology on the experience of reading. Drawing on his own passionate, lifelong love of books, Birkerts examines how literature intimately shapes and nourishes the inner life. What does it mean to “hear” a book on audiotape, decipher its words on a screen, or interact with it on CD-ROM? Are books as we know them dead?
At once a celebration of the complex pleasures of reading and a boldly original challenge to the new information technologies, The Gutenberg Elegies is an essential volume for anyone who cares about the past and future of books.
“[A] wise and humane book….He is telling us, … More >>

The Gutenberg Elegies: The Fate of Reading in an Electronic Age

Exercise Book for Working with Words: A Handbook for Media Writers and Editors

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Written for journalists by journalists, Working with Words provides the examples, exercises, and rhetorical advice the Associated Press Stylebook does not. The ideal reference for journalism students, the sixth edition focuses on improving grammar and style by offering more grammar help, more on ethics, and more on writing for online media…. More >>

Exercise Book for Working with Words: A Handbook for Media Writers and Editors

Telling the Story

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Out of the prestigious Missouri School of Journalism, the world’s first journalism school, and from the bestselling authors of News Reporting and Writing, comes Telling the Story. This concise text uses The Missouri Group’s straightforward, no-nonsense approach to stress the fundamentals — the beat-driven and well-written stories essential for any print, broadcast, and online news reporting and writing. The book stays on the cutting edge by preparing students for the realities of today’s newsrooms — offering the best coverage of online journalism, a new focus on citizen journalism, and even more on media convergence and new technology…. More >>

Telling the Story

The Press and America: An Interpretive History of the Mass Media

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With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America’s journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. The Press and America traces how major events in U.S. history were covered by reporters, editors and broadcasters and how other writers, advertisers and advocates influenced and continue to influence events in this country. While examining the media’s influence on the course of events, this text also points out how events have determined the shape and character of the media. Within this framework, the authors relay the special story of the men and women of journalism and of the institutions and traditions they created. Expanded coverage of women in journali… More >>

The Press and America: An Interpretive History of the Mass Media

Trivia Pursuit: How Showbiz Values are Corrupting the News

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In a hard-hitting yet personal critique of the media, Nash decries the surge of sensationalism in the news and predicts that the public will eventually rely on journalists as teachers rather than entertainers…. More >>

Trivia Pursuit: How Showbiz Values are Corrupting the News