Posts Tagged ‘Advertising’

The Senior Library 2004; Advertising, Graphic Design, 3d Design and Motion Graphics From the School of Visual Arts

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The Senior Library was established by Richard Wilde, the chair of the graphic design and advertising department at the School of Visual Arts in New York. The intent of the Library was to showcase the best work done by th… More >>

The Senior Library 2004; Advertising, Graphic Design, 3d Design and Motion Graphics From the School of Visual Arts

Commercial Advertising, Six Lectures at the London School of Economics and Political Science Lent Term 1919; With

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Title: Commercial Advertising, Six Lectures at the London School of Economics and Political Science (University of London) Lent Term 1919; With Additions, Including Introduction and Appendix Publisher: London, Putnam P… More >>

Commercial Advertising, Six Lectures at the London School of Economics and Political Science Lent Term 1919; With

Advertising by Design: Creating Visual Communications with Graphic Impact

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A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. Written specifically for d… More >>

Advertising by Design: Creating Visual Communications with Graphic Impact

Dynamics of International Advertising: Theoretical and Practical Perspectives

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Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed—from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplementa… More >>

Dynamics of International Advertising: Theoretical and Practical Perspectives

Advertising and Societies: Global Issues

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[I]Advertising and Societies: Global Issues [/I] provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use…. More >>

Advertising and Societies: Global Issues

Creative Strategy in Advertising

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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising…. More >>

Creative Strategy in Advertising